Sponsorship policy

Vacuum Owl makes most of its money from display ads and affiliate links. Now and then we also accept a sponsorship from a brand that’s relevant to people looking after a vacuum.

A sponsor pays for space and attention. They never pay for what a repair guide tells you to do. Every sponsored placement is labeled before you start reading it, and our repair guides are written the same way whether a brand pays us or not.

We offer two packages. Each has its own limits, and each is priced per brief: we price each campaign after reading your brief and send you a quote within 48 hours.

Sponsored Post

An article about your product or service, written by our team to our normal standards and published on Vacuum Owl. It is labeled “Sponsored by [Brand]” at the top, and you can check facts about your own product before it goes live. You don’t get approval over our opinions.

A sponsored post never replaces a repair guide, never appears as the answer to a symptom, and is never added to our troubleshooting or topic pages as if it were one.

Sidebar Display Slot

Your banner in the sidebar next to our guides, labeled “Advertisement”. Runs for an agreed period. It never sits inside the steps of a guide. It is separate from the ads Mediavine runs on the site, which are chosen by Mediavine and its partners, not by us.

In short: money buys a labeled space, not a say in the guides.

These limits apply to every format and every fee:

• Change a repair guide. No sponsor can add, remove or reorder a step, a cause or a part, or change whether a guide says to repair or replace.
• Soften a warning. Safety notes, warranty cautions and “call the manufacturer” advice stay as written.
• Push out a competitor. No sponsor can have another brand’s product, part or guide removed, moved down or reworded.
• Edit our copy. The only exception is a fact check of claims about their own product, before publishing. That right never covers our advice, comparisons or opinions.
• Be paid for twice. A sponsored post doesn’t carry affiliate links to the sponsor’s own product, so we never take a fee and a commission on the same placement.
• Hide the label. No sponsor can ask for a label to be removed, shrunk or moved out of sight.

You should know something is sponsored before you start reading it, not after.

Sponsored Post

A “Sponsored by [Brand]” label at the top, above the headline.

Sidebar Display Slot

An “Advertisement” label on the slot, set apart from the article text.

Affiliate links are a separate thing, explained in our affiliate disclosure.

We turn down any proposal that doesn’t meet all three of these:

• Relevant. The product or service has to be useful to US vacuum owners: parts, tools, cleaning supplies, repair services or vacuums themselves.
• Safe. No product under an open safety recall, and nothing we wouldn’t be comfortable describing honestly in a guide.
• Honest. No company with an active regulatory action or a record of misleading customers.

1. 1

   A brand sends a brief

   Through the form on our advertise page.
2. 2

   We check it against this policy

   Aman Singh, our founder, reviews every proposal and replies within 48 hours.
3. 3

   We write or place it

   Our usual research and editing apply. The sponsor may check facts about their own product only.
4. 4

   It goes live, labeled

   With the label shown above. If the sponsor’s product changes or is recalled, we update or remove the placement.

If you’re not sure whether something on Vacuum Owl is sponsored, or you think a placement isn’t labeled clearly, tell us through our contact page and choose “Press, partnership, or republishing”. Aman Singh reads every disclosure concern, and we fix any missing label as soon as we confirm it.

Brands interested in sponsoring can see what we offer on our advertise page.