Independent. Reader-supported. Tested in the US.
Vacuum Owl is the independent home of US vacuum buying intent - researching a model, comparing brands, buying, and maintaining the vacuum they own. We work with a small number of brand partners each quarter, with editorial control we don't negotiate.
Who reads Vacuum Owl
Our readers arrive from Google with a specific vacuum question and a same-session decision to make. We cover four moments in the buying journey - researching what to buy, comparing options, buying, and maintaining the vacuum they own.
01 · Research
Figuring out what to buy
Reading buying guides, checking suction and filtration specs, and weighing types - cordless, robot, upright, canister - before they spend a cent.
Sample query
“best vacuum for pet hair”
02 · Compare
Weighing the options
Shark vs. Dyson, robot vs. cordless, which brand holds up, and whether the upgrade is worth the price difference at all.
Sample query
“shark vs dyson”
03 · Buy
Pulling the trigger
Picking the right model and configuration, reading the hands-on verdict, and knowing which accessories and filters they actually need.
Sample query
“best cordless vacuum 2026”
04 · Maintain
When the vacuum acts up
Diagnosing lost suction, a clogged brushroll, or a robot error code, and knowing exactly which part to clean, replace, or reset.
Sample query
“roomba won't charge”
Coverage stops at the vacuum itself. We write about vacuum cleaners as a device - buying, brands, types, tech and filtration, technique, maintenance, troubleshooting, and accessories - not broad home-appliance roundups, shopping deals, coupon hunting, or general consumer news. Pitches in those categories are declined at the first email.
Why partners choose us
A partnership is only as valuable as the publication's credibility on the day it ships. Three pillars protect that credibility - each backed by a public policy a buyer can audit before signing.
Independent
Owned by its editors. No holding company, no vacuum brand parent, no manufacturer stake.
Every pick we publish is reported on merit, and we put that work on the byline - alongside the senior editor who signed off. Partnerships do not change what we recommend.
Editorial policyTested
Every pick tested · Every test dated · Run on real floors in real US homes, not a sponsored lab.
Suction, filtration, and durability findings come from putting each vacuum to work on real floors in real US homes, and we date-stamp every review when we test it. We never publish a result we haven't measured ourselves - and we say so in writing.
How We TestTransparent
“Paid Partnership” label above the H1 · public corrections log · named bylines on every article.
Sponsored work is labelled before the reader scrolls. The sponsorship policy spells out exactly what a sponsor can and cannot influence, and every substantive correction lands in a public log.
Sponsorship policyPartnership formats
Pricing is custom-quoted against your brief - format, placement, duration, and brand fit. We come back within 2 business days.
A full-article paid partnership written by our team, on a topic that's actually relevant to your product or service.
What's included
Labeling. “Paid Partnership with [Brand]” above the H1. Brand reviews factual accuracy only.
A contextual link from a traffic-earning Vacuum Owl article to your URL.
What's included
Labeling. We do not insert links that break editorial logic or change an existing pick.
A sticky right-rail display placement on article templates, sitewide or by category.
What's included
Labeling. Maximum 2 simultaneous direct-sold advertisers, rotated impression-share-style.
A featured card on a relevant category hub for accessory, filter, parts, or repair-service partners.
What's included
Labeling. We confirm your offer matches your live landing page before publishing.
Editorial guardrails
We turn down roughly one inquiry in four. The two columns below are the reason - they protect the readership you're paying to reach.
We will
We won't
Common requests we decline
The process
Use the form below: your name, brand, format you're interested in, and a few sentences on product and audience fit.
If we can run it, you receive a specific format, a publication date, a price, and an editorial brief. If we can't, we say so plainly.
Confirmation email with the live URL, then impression and click reporting on the cadence the format requires.
From the editor
Dale Ferris
Founder & Editor-in-Chief
Vacuum Owl
We launched in 2024 to build a US vacuum publication that doesn't owe anything to a vacuum brand, a manufacturer, or a holding company. Partnering with us right now is a chance to help shape what an independent publication's ad program looks like - and to lock in early-partner terms before traffic catches up to the editorial program.
If you're curious whether your service is a fit, send a brief and you'll hear back from me directly within two business days.
Submit a brief
The basics are enough - we'll come back with a proposal, a price, and a publication date. If we're not a fit, we'll say so plainly.
Frequently asked
If your question isn't here, put it in the brief and we'll answer it in our reply.
Ready when you are
Two business days from your brief to our proposal. The editor-in-chief reads every inquiry himself - no autoresponders, no junior salesperson.
Or skim the sponsorship policy first.